Interview Questions for Marketing

Q1. What is Customer delivered value?
Q2. What do you understand by the term ‘total customer cost’?
Q3. Tell us what you know about total customer value?
Q4. Explain the various stages of the buying decision process.
Q5. What are the various stages of PLC?
Q6. What is the difference between available market and potential market?
Q7. What do you understand by the term ‘strategic group’?
Q8. What do you understand by Space Selling in B2B?
Q9. Tell us what you know about product life cycle?
Q10. What are the rules of SWOT analysis?
Q11. What does the marginal method of sales forecasting involve?
Q12. How important is a marketing professional for the development of an organization?
Q13. How are marketing executives different from marketing managers?
Q14. What is a marketing plan?
Q15. Explain: customer centered company.
Q16. What do you know about institutional selling?
Q17. How does a marketing intelligence system work?
Q18. What are the various banking marketing strategies?
Q19. Why did you choose to join the field of marketing?
Q20. What are the factors that influence buying behavior?
Q21. What is marketing mix?
Q22. What are the features of a competitor-centered company?
Q23. What is the difference between image and identity?
Q24. What can you tell us about proactive marketing?
Q25. What are the qualities that a market segment must have?
Q26. What is inbound marketing?
Q27. What is the difference between outbound and inbound marketing?
Q28. Tell us about a time when a project that you had taken up failed to deliver the desired results.
Q29. What did you learn from such an experience?

Q30. What role according to you does the Internet play in the promotion of a product?
Q31. What is brand positioning?
Q32. What are the objectives of marketing plan?
Q33. What do you know about pricing strategies?
Q34. How can you sell a fixed deposit account?
Q35. What do you understand by demographics?
Q36. What do you understand by integrative growth strategy?
Q37. Explain: pure competition.
Q38. Differentiate between fad and trend.
Q39. What are the various stages of the consumer adoption process?
Q40. Why is segment marketing better than mass marketing?
Q41. What do you understand by the megamarketing approach?
Q42. Explain the term ‘tiger competitor’.
Q43. What is the difference between consumer market and business market?
Q44. What are the basic utilities that marketing should provide?
Q45. How would you handle a situation where your products suffer from quality issues?
Q46. Do you think that the job of a marketing executive is a challenging one?
Q47. Give us an example where similar marketing strategies have had different kinds of outputs in two different countries Q48. What do you understand by marketing audit?
Q49. Do you have any idea about the BCG model?
Q50. Explain the core concepts of marketing.

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