Corporate Culture


Corporate Culture - What does this imply with respect to top companies?

When you are choosing an employer, what is the first thing to cross your mind? The answer is most likely to be Corporate Culture. Of course, you donít want to be a part of an organization that does not have a healthy work environment. Everyone wants the company they work for, to have a good work culture, where they can fit in and be comfortable working. Hence, it is essential that every organization has a good corporate culture in practice.

What is Corporate Culture to big organizations?

It is one of the most important factors that help forming a companyís reputation in the market. Top organizations cannot afford to have a bad corporate culture. It can not only have a negative effect on the companyís brand name but hamper its share values, business, clients, etc.

Be it a big or a small company, a good corporate culture is always very important. Yes, it matters way more to an established organization than a new one. But it is the key to growth for any company. Clients and employees feel the need to depend on the corporate system and to trust it. This only comes when there exists a healthy corporate culture.

If we go by the book, it is the set of practices, beliefs, assumptions, attributes and rules regarding how an organization operates. It is a culture that develops over time and involves both informal and formal aspects of an organization. Startups and new entrepreneurial corporations usually form a culture that involves change, speed and risk; however, scope of growth in such institutions is great. On the other hand, organizations which are already established and have been in the market for a considerable amount of time, are the ones to have a culture built on milestones, predictable achievements, hierarchy and rules. While most organizations have detailed their workflows and hierarchies, the term corporate culture stands more informal but very powerful.

When we say it is informal but powerful, it means though this culture involves more informal aspects but it affects a company very crucially. Some of the informal factors include:
  • Business hours
  • Dress code
  • Management and employee relation
  • Employee benefits
  • Recruiting decisions
  • Turnover
  • Client treatment
  • Office setup
  • Employee satisfaction
  • Client satisfaction, etc.
A resilient corporate culture in an organization helps its employees to adjust their ways to the existing culture or in a worst case scenario, exclude them from the system.

How do big organizations build great corporate culture?

As we have already discussed, a good work culture is a key to success for every organization. There are certain steps that all big organizations have taken to build a successful corporate culture. These steps include:
  • Good communication system
  • Open to changes
  • Set daily goals and try to achieve them as a team
  • Plans and strategies of the company should be understood and accepted by people working in different levels in the organization.
  • Achievements and failures should be shared by everyone as a team
  • Having fun with other team members is also very important.
Itís almost oblivious to have a good corporate culture in practice for an organization to succeed as a business

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