Sales Interview Preparation

As the sales representative of the company you will be the responsible person to create the demand for company’s goods amongst customers. An ideal sales candidate needs to be outspoken, aggressive, assertive, ready to meet challenges and take on sales targets. Hence, the companies only look for the best candidates to fill-in the post of sales representative. Interviewing for the post of a sales person therefore can be challenging. The companies therefore will always test and try the candidates before they approve of their appointments. Only possessing the zeal to sale isn’t enough. You need to know the best ways to crack a sales interview to secure the job.

Tips for Sales Interviews


  • Know about the company from its website.
  • Check out the recent press releases about its products, policies and appointments.
  • Know about the business patterns of the company.
  • Download their product brochure and prepare a script on how to sell them best.
  • Research about the company, its competitors, and the industry on the whole.
  • Check out about the company’s reputation in the market.
  • Its market share and present business condition.
  • Know your interviewers.

Body language: The sales job is also about your confidence and hence, maintaining a positive body language is important. Interviews can be distressing and feeling nervous before the meeting is normal. But one needs to remember that only the best will succeed. Hence, you need to adopt your best mannerism and don’t forget to smile. Maintain eye contact while talking.

Dress best: Impression matters a lot in sales jobs. Hence, you can’t take a chance to dress casually for the interview. Be prepared to make the best impression upon the interviewers. Take your best business suit out. You should be dressed immaculately in suite jacket and appropriate shoes.

Communicate: Your success in the career of sales will depend upon your communication skills and hence, take your chance in interacting with the interviewers during the process. The interviewer will give you information about the job profile, company, its scopes, market etc. You’d need to ask your questions to know more about the job. This will give you a fair idea about what the company is looking for.

Evaluate yourself: On the personal front you’d need to know what your strengths and weaknesses are and need to make your plans accordingly. You would need to highlight your strengths and play around your weaknesses. You should be prepared for questions like- are you a ‘money motivate’ person? You must be prepared to answer that how you set personal targets to achieve to increase your earning.

Questions for Sales Interviews

Since most of the companies are now switching to telephonic interview as the first phase of screening candidates you may better check out the list of questions that the interviewer may ask you.

  1. Tell us something about yourself
  2. Why have you chosen a career in sales?
  3. Why do you want to leave your current position?
  4. Tell us about the most difficult sales situation you have dealt with. How did you overcome the challenges?
  5. What is the average size of your closed deals? Who do you sell to?
  6. What is the competitive situation of your current industry?
  7. How you deal with difficult customers?
  8. How do you plan your day? Tell us about a typical day at office from arriving till you leave.
  9. Have you done a SWOT analysis of yourself? What are your strengths and weaknesses?
  10. Why do you want to join our organization?
  11. Do you have experience in handling sales team? How have you dealt with a difficult team member?
  12. "How is success defined for this position?"



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